949.249.2424

WEB & DIGITAL MARKETING

Effective digital marketing means working across platforms to broaden your reach while optimizing your message for the medium. We will create a high-definition streaming digital tour that can be viewed in multiple formats—one of the most powerful tools for sellers in the internet age. From e-cards to blogs and multiple website listings, we do everything possible to expand your internet exposure.

- Pro Photos
- HD Videos
- YouTube Video Tours


TELEVISION MARKETING

Effective digital marketing means working across all platforms to broaden your reach while optimizing your message for the medium. When you list your luxury home for sale with the Canaday Group, we will feature it on our exclusive Saturday morning weekly Real Estate TV Show with Lee Ann Canaday.

The Canaday Group TV Show gives us a tremendous advantage for exposing your home for sale to millions of television viewers every Saturday morning at 9:00am (8:30am during football season).

​Professionally filmed and produced, our 30-minute real estate program will showcase your luxury home at the highest level.



PRINT MARKETING

Not everything is online these days, however. For luxury and high-end homes, nothing can replace the impact of good placement in the right newspapers and magazines. With our years of experience in print marketing, we’ll get your listing in major national and international publications as well as newspapers like the LA Times and the Orange County Register. What’s more, strategic signage and direct mailers are used for targeted marketing efforts.

- Print Advertising
- Modern Brochures
- Community Mailings
- Outdoor Signage


INDIVIDUAL MARKETING

Getting a speedy and profitable sale requires a complete and individualized marketing plan for your property. At the Canaday Group, we prepare the listings and viewings using a customized approach, using our skills and media network to highlight the beauty of your home and get your listing the best and most effective reach. We keep you involved throughout the process with frequent updates, and provide additional help (including relocation and referral services) as needed.

How Does the M.L.S. Work?

The Multiple Listing Service is a constantly evolving database of properties that are currently on the market in any given area. An MLS Listing, submitted by the seller’s sales representative, generally includes all the important information on a home such as square footage, number of bedrooms and bathrooms, special features and the listing price. Quite often, the MLS is the first place a buyer’s real estate sales representative will go to find a home for their client, making this one of the most visible and valuable mediums for selling a home.